Insta-Art: Make something HUGE

I like seeing a giant rubber duckie in the Loire River as much as the next girl, and it's true that this probably wouldn't have ever existed if a respected artist hadn't sought funding. But as far as I can tell, it's still just a big duck. If you're going to follow a formula (i.e. "just make it huge!"), it would be cool if there were something deeper than what we get from Florentijn Hofman's description:

"A yellow spot on the horizon slowly approaches the coast. People have gathered and watch in amazement as a giant yellow Rubber Duck approaches. The spectators are greeted by the duck, which slowly nods its head. The Rubber Duck knows no frontiers, it doesn't discriminate people and doesn't have a political connotation. The friendly, floating Rubber Duck has healing properties: it can relief mondial tensions as well as define them. The rubber duck is soft, friendly and suitable for all ages!"